Blurb & Scalero
September 2024
We execute 50+ multilingual emails monthly across 8 languages. Scalero manages 10+ projects simultaneously with multiple touchpoints and A/B testing.
“Scalero has been a great partner as we’ve scaled our email program. Both the project management and the quality of the work have been above and beyond the typical agency.”
- Erin Livingston, Head of Retention and Lifecycle, Blurb
Blurb is a platform that allows users to create, self-publish, and sell printed and digital books. It serves creative individuals and professionals looking to bring their work to life in high-quality print and digital formats.
Blurb requires a comprehensive email marketing strategy that caters to a diverse, global audience. The challenge is to create and execute multilingual email campaigns that engage users across different regions while maintaining high standards of copy, design, and production quality.
Scalero manages the execution of Blurb's email campaigns and journeys, including copywriting, design, production, and quality assurance. For each email, eight versions are created to accommodate the following languages: English, German, Spanish, North American Spanish, French, Canadian French, Italian, and Dutch.
Most email projects involve multiple touches, typically comprising 3-5 emails per campaign, and often include A/B testing to optimize performance. Scalero consistently handles over 10 projects simultaneously, executing more than 50 emails per month.
Scalero's comprehensive approach to email marketing allows Blurb to effectively communicate with its global audience with localized content. The meticulous execution and testing of multilingual campaigns continuously leads to higher engagement rates and contributes to the overall success of Blurb's marketing efforts.
