Peerspace & Scalero
May 2023
Peerspace and Scalero transformed venue bookings through enhanced communications, personalized marketing, and a partnership that revolutionized how people discover and book spaces.
Scalero has been an integral part of the Peerspace team from the start. With their far-reaching expertise and commitment to success - they have truly helped bring our visions to life.
- Jacqueline Cheung, Head of Lifecycle Marketing at Peerspace
Peerspace is the leading marketplace for hourly venue rentals for meetings, productions, and events, bringing together hosts with exceptional spaces and guests seeking the perfect venue for their occasion. Since its inception, Peerspace has revolutionized the way people discover and book spaces, offering unparalleled access to thousands of venues across the United States, Canada, Australia, France, Germain, Spain and the UK.
In 2022, Peerspace identified a few significant opportunities to enhance guest and host communications as they continued to grow:
- They needed to migrate to Simon Data from their existing platform, which was limiting their data-driven capabilities.
- They aimed to drive hundreds of thousands of monthly website visits through targeted and personalized email marketing campaigns.
- They wanted to enhance their email designs and personalization, matching the best spaces to the right people on a weekly and automated basis.
- They were undergoing a rebrand, which required assistance in ensuring a smooth transition and consistent messaging.
- They sought to improve host communications using specific data models and segmentation to maximize value for their hosts and better connect them with potential guests.
To address these priorities, Peerspace partnered with Scalero, a leading provider of email marketing and data services. With Scalero's expertise, Peerspace successfully migrated to Simon Data, unlocking new data analysis and personalization capabilities. Scalero also helped Peerspace drive increased website traffic through expertly designed and personalized email campaigns that serve up curated space recommendations for guests based on their preferences.
During Peerspace's rebranding process, Scalero provided guidance to ensure a seamless transition and consistent messaging across channels. Scalero also worked closely with Peerspace to enhance host communications, using data models and segmentation to provide hosts with tailored insights and tools to maximize their partnership with Peerspace.
Today, Peerspace continues to benefit from Scalero's ongoing partnership, as they work together to further improve email design, personalization, and overall marketing strategies. With Scalero's assistance, Peerspace is poised to maintain its position as the leading online marketplace for event space bookings, providing exceptional experiences for hosts and guests alike.
