Teachers Pay Teachers (TpT) is the world’s largest marketplace for teachers to access the community, content, and tools they need to teach at their best. Founded in 2006, TpT provides a marketplace for teachers to exchange instructional materials and access easy-to-use digital tools. Today, TpT empowers teachers with the world’s largest catalog of over 5 million pieces of educator-created content. TpT has multiple product offerings, such as School Access, Classfund, and Easel, and needed a platform to give their customers a personalized experience whether they were a buyer, seller, or both. TpT migrated from Bronto to Simon Data and was able to double their traffic to the website via email.

Resy is a restaurant management platform that uses technology to connect passionate diners with amazing restaurants. Since 2014, Resy has been a hub for people to find local favorites, classics, and new hot spots. In 2019, Resy was acquired by American Express. Resy operates in dozens of cities across the world, and accumulates data on both restaurants and consumers. It needs a platform that can support these robust data needs in order to feed personalized messaging to both sides of its marketplace. Simon Data has been the platform that has allowed Resy to scale across the world using Jinja and smart personalization.